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ABOUT PIERO SINI AND
THE WINE SHOW

This is Piero´s story: He discovered his passion for wine during studying agronomy at the University of Bonn. After graduating in 2006, Piero turned his passion into his job and moved to Tuscany. He worked at Fattoria di Felsina, to learn the secrets of producing excellent wines. Back in Germany, he worked in Dieter Müller’s three Michelin star-rated restaurant at Schloss Lerbach in Bergisch Gladbach.

Simultaneously, Piero developed his tastings skills by achieving the WSET diploma. Heading to become a real fucking Master of Wine one day. Once he held his WSET Diploma in his hands and therefore also the permission to inscribe himself at the renowned institute of Master of Wines in London, he hold up for a minute to breathe and restructured his plans. Inspired by Gary Vaynerchuck and Winelibrary TV, Piero recognized that the Internet was the ultimate platform to share his wine knowledge and content to an incredible and greedy audience on planet earth.

Piero Sini launched PieroSini.com and established The Wine Show in 2011. In the beginning he was driven to produce only simple wine video tastings. Just Piero Sini – judging wines. But he was striving for more. He wanted to have the best winemakers and vintners to be directly part of The Wine Show. Logically he travelled through Europe wine regions, visiting some of the best wineries and shooting interviews.

At that time, Piero discovered his second passion. Shooting photos and the composition and technology of producing videos for the wine lovers.

After many years of experience Piero become an expert in the field of wine and videography.

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